Xiaomi to launch a new smartphone series on September 27: All you need to know

Over the last month, Xiaomi has clearly demarcated its product portfolio in two brands — Xiaomi and Redmi — and thereby got rid of the Mi branding. The company had said that while Redmi branded products will target the affordable segment, Xiaomi-branded devices will be premium. Under the Xiaomi branding, we have till now seen a pattern with the naming of handsets with a numeric component to denote series. Interestingly, the company is gearing up to launch a new series — called Civi — altogether under the Xiaomi branding.

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