Microsoft sees AI shaking up search while Google calms investors

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Microsoft sees AI shaking up search while Google calms investors

Google and Microsoft both highlighted their investments in artificial intelligence (AI) in their quarterly earnings calls. Microsoft suggests a more disruptive narrative for the future, while Google emphasised that AI is another shift in its ever-changing business. Microsoft has begun to integrate OpenAI’s technology into Bing, leading to pressure on Google to reinvent its core search business.

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